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The remarkable rise of the ‘bhranding’ professional. (And no, that’s not a typo)
Understanding the two main turbines behind the growing trend of bhranding.
Understanding the two main turbines behind the growing trend of bhranding.
If you want to truly reposition your organization in the minds and hearts of employees, customers and the wider business community, you need (as author Simon Sinek advises) to start with why.
An HR maven, a communications expert and a branding specialist walk into a bar….
“Marketing will bring a perspective to a particular activity that HR may not necessarily be able to achieve on its own – and vice versa!” – Paula Walcott
Understanding the frustrations that many HR professionals experience in their workplace environments; and 4 strategies to combat them.
The intersection between marketing and HR lies in the fact that, ultimately, both HR and marketing have the same goal– that of engaging people.