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@ronjohnsonco

Ron Johnson is the Managing Director and Co-founder of Blueprint Creative, the world’s first ‘Bhranding”, communications and design agency. Ron is also the creator of The Bhranding Equation (Branding + HR = Bhranding), a business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. Ron has recently published his first book called Tighten Your Shoelaces: How The World’s Leading Companies Defend and Grow Their Brands During a Crisis.

BUSINESS EXPERIENCE

Ron has over a decade of practical, hands-on experience helping companies build stronger brands and stronger businesses. While Ron is passionate about all aspects of branding, he is especially passionate about helping companies build company cultures where hard work, fun and profitability can happily co-exist. Ron has coached business professionals in Barbados, Trinidad & Tobago, Jamaica, The Cayman Islands, The US Virgin Islands, The USA, Mexico and Malaysia. Under Ron’s leadership, Blueprint Creative has won several awards (including two “Best of Print” awards) at the Caribbean leg of the American Advertising Awards (AAA), and three Barbados’ Best Employers Awards for its highly engaged company culture and HR practices.

THOUGHT LEADERSHIP

Ron believes that brands are built from the inside, not the outside, and that HR professionals should be considered to be a part of their organizations’ branding teams. Ron is the creator of “The Bhranding Equation” (Branding + HR = “Bhranding”), a custom business framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. Ron and his team are currently conducting groundbreaking research on the growing global trend of companies pairing their branding and HR teams to work more closely together, either on a project-by-project basis or as fully integrated units. The insights uncovered during the research will be used to help companies all over the globe to do a better job of integrating their branding and HR teams.

WRITING EXPERIENCE

Ron is the author of Tighten Your Shoelaces, which is designed to help entrepreneurs, business owners and other business decision-makers defend and grow their brands during a crisis. The book is designed to help readers navigate challenging scenarios by identifying some of the high-impact principles, strategies and tactics that many of the world’s leading companies use to defend and grow their brands during crises. The book follows a mini case study format which features several globally-recognized companies, and highlights the principles that they used to navigate various crises, including health crises, economic downturns, and unfair competitive practices.
Some of the companies featured in the book include Rihanna’s Savage x Fenty, Ben & Jerry’s, Whole Foods, Blackberry, Burberry, Zappos, Southwest Airlines, Domino’s Pizza, Pizza Hut, Oreo, Nike, AT&T, Marvel, Lego, Yellow Pages and Wells Fargo, McDonalds, KFC and GEICO. International author, John Spence, who wrote the book Awesomely Simple and who is a Top 100 Business Thought Leaders in America and Top 50 Small Business Experts in America wrote the foreword for the book.

CONDUCTED BRANDING WORKSHOPS IN

  • Barbados
  • British Virgin Islands
  • Cayman Islands
  • Jamaica
  • Malaysia
  • Mexico
  • Miami
  • Puerto Rico
  • Trinidad & Tobago

FAVORITE DESSERTS

  • Lemon Sorbet
  • Lemon Poppy Seed Cake
  • Lemonade
  • Lemon anything!

CONSULTING EXPERIENCE

Ron has advised clients in several industries, including energy, banking, insurance, convenience retailing, manufacturing, accounting and security. Ron has worked on a range of brand related projects, including:

  • brand audits and brand strategy roadmaps
  • marketing, advertising and social media campaigns
  • employee engagement and employee experience projects
  • employer branding programs
  • communications, public relations and crisis management assignments

RECENT SPEAKING EXPERIENCE

  • Cayman Islands Marketing Professionals Association (CIMPA) 2023 Conference (Grand Cayman/Remote)
  • Caribbean Happiness Conference 2023 (Curaçao)
  • Institute of Chartered Accountants of the Caribbean (ICAC) Annual Conference 2023 (Grenada)
  • Barbados Chamber of Conference & Industry (BCCI) 2021 Survive and Thrive Small Business Series
  • Nestlé 2021 Caribbean Youth Summit (Trinidad & Tobago/Remote)
  • Cayman Islands Marketing Professionals Association (CIMPA) 2021 Conference (Grand Cayman/ Remote)
  • Association of Chartered Certified Accountants (ACCA) 2021 Practice Room (Global/Remote)
  • Asia Learning and Development 2019 Conference (Malaysia)
  • Insurance Association of the Caribbean 2019 Conference (Mexico)
  • Human Resources Management Association of Jamaica (HRMAJ) 2019 Conference (Jamaica)
  • Human Resources Management Association of Trinidad & Tobago (HRMATT) 2019 Conference (Trinidad & Jamaica)
  • Cayman Islands Society of Human Resources Professionals 2019 Conference (Grand Cayman)
  • Cayman Islands Society of Human Resources Professionals (CISHRP) 2018 Conference (Grand Cayman)
  • Caribbean Tourism Organization (CTO) Tourism HR 2018 Conference (Grand Cayman)
  • Human Resources Management Association of Barbados (HRMAB) 2018 Conference (Barbados)
  • Human Resources Management Association of Barbados (HRMAB) 2017 Conference (Barbados)

FAVORITE BOOKS

  • Blue Ocean Shift (W. Chan Kim and Renée Mauborgne)
  • The Challenge Culture (Nigel Travis)
  • Awesomely Simple (John Spence)
  • Great by Choice (Jim Collins)
  • Drive (Daniel Pink)
  • Create Distinction (Scott McKain)
  • Delivering Happiness (Tony Hsieh)
  • Playing to Win (A.G. Lafley & Roger L. Martin)
  • Tighten Your Shoelaces (Ron Johnson)

FAVORITE ALBUM

No Need To Argue (The Cranberries)

5 Reasons To Book Ron

For your next conference, keynote address, strategic
retreat, podcast or consultancy.

Ground-Breaking Content
Ron is the creator of “The Bhranding Equation” (Branding + HR = “Bhranding”), a custom framework designed to help companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. “The Bhranding Equation” provides CEOs, marketing professionals and HR specialists with a step-by-step approach for working more closely together to build stronger brands and stronger businesses. When you work with Ron for your event, your attendees will be guaranteed to benefit from original concepts, ideas and methodologies to help them build stronger brands and stronger businesses.
Business Experience
Ron has over 20 years of practical, hands-on experience helping companies build stronger brands and stronger businesses. While Ron is passionate about all aspects of branding, he is especially passionate about helping companies build company cultures where hard work, fun and profitability can happily co-exist. Over the years, Ron has taken the lead on a range of brand-related projects, including the development and execution of corporate brand strategy, the conceptualization and implementation of marketing, advertising and social media campaigns, the nurturing of employee engagement, employee experience and employer branding programs as well as the management of communications, public relations and crisis management assignments.
Track Record

Ron has been trusted by a range of clients to deliver engaging content for audiences in Barbados, Trinidad & Tobago, Jamaica, The Cayman Islands, The US Virgin Islands, USA, Mexico and Malaysia. Ron has conducted workshops for The Malaysian Insurance Institute, The Association of Chartered Certified Accountants (the global body for professional accountants), Caribbean Tourism Organization, Caribbean Export Development Agency, Caribbean Development Bank, Central Bank of Barbados, The Institute of Chartered Accountants of Barbados, Nestle Caribbean Youth Summit, The Barbados Chamber of Commerce & Industry, The Barbados Employers’ Confederation, Cayman Islands Society of Human Resources Professionals, Cayman Islands Marketing Association, Human Resources Association of Barbados, Human Resources Association of Trinidad & Tobago, Human Resources Association of Jamaica, Insurance Association of the Caribbean and many other high-profile clients.

Awards
Ron’s work in the branding industry has been recognized extensively by his peers and other third parties. Ron has led his company, Blueprint Creative, to three Barbados’ Best Employers Awards wins for its company culture and HR practices, making it the most awarded company in the program’s history. Blueprint Creative has also won several American Advertising Awards for its design prowess, including two prestigious “Best of Print” awards.
Convenience
Ron is extremely easy to work with. You’ll have no large egos to deal with when booking Ron for your conference, workshop, retreat or keynote — just fascinating content that will leave your audiences energized, invigorated and more prepared to build stronger brands and stronger businesses.
Contact Ron

Hi there, thanks so much for your interest in working with Ron. Please complete the below form and I’ll be in contact to set up a call to discuss your project.


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Contact Ron

For more information on Ron’s workshops, keynote speeches or training sessions, please contact Ron at 1.246.256.2315 or Ron@BlueprintCreativeInc.com

Contact Ron

Hi there, thanks so much for your interest in working with Ron. Please complete the below form and I’ll be in contact to set up a call to discuss your project.