Tear down the silos between your branding and HR teams and replace
those silos with powerful organizational synergies.
@ronjohnsonco
Tighten Your Shoelaces is designed to help entrepreneurs, business owners and other business decision-makers defend and grow their brands during a crisis. The book follows a mini case study format which features several globally-recognized companies, including Rihanna’s Savage X Fenty, Ben & Jerry’s, Whole Foods, Blackberry, Burberry, Zappos, Southwest Airlines, Domino’s Pizza, Nike, Marvel and Lego.
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Start With The End in Mind
Great branding is all about solving business challenges. Starting with the end in mind is all about having a clear sense of direction about where you want to take your organization, clarifying what branding and business goals you want to achieve, and about building a strong branding foundation for future business success.
Tell a Compelling Brand Story
The most successful brands tell (and re-tell) a compelling brand story that helps them to become more known, liked and trusted by their employees, customers, vendors/suppliers, the media and other stakeholders that matter most to the organization.
Build a Highly Engaged Village
It takes a village to raise a brand! No matter how clever your marketing team may be, they can’t build a brand on their own. To build a strong brand, you need to build a highly engaged village of supporters, influencers and brand ambassadors (both inside and outside of the organization) who are excited about helping your organization to achieve its branding and business goals.
Anchor Your Culture in Place
The world’s most powerful brands use brand anchors (such as dynamic purpose, core values, a vibrant vision for their organization’s future, company norms, policies and regulations, and operating principles) to help “anchor” their organizational culture in place.
Design a Remarkable Brand Experience
Brands with exceptionally strong employee and customer loyalty aim not for “excellent” or “exceptional” brand experiences, but for “remarkable” brand experiences – the type of positive experiences that get employees, customers and other stakeholders to remark positively about the experience they receive with the brand.
Measure, Monitor & Refine
Why great leaders are also great listeners
‘Listening Leaders’ must do more than know how to listen and engage their teams. They must also curate the right tools to listen to customers and track the organization’s presence on social media.
Ten quotes that will convince you to put employees (not customers) first!
Ten quotes that will convince you to put employees (not customers) first! Over the last few decades, well-meaning business leaders have tried to build “customer-centric”
Why the (modern) HR professional needs to be brand-savvy
Modern HR professionals are getting more brand-savvy by the day! Why? In simple terms, because HR professionals need to be as effective in branding their organizations in the minds of existing and future employees as marketing professionals are in branding their organizations in the minds of customers!
For more information on Ron’s workshops, keynote speeches or training sessions, please contact Ron at 1.246.256.2315 or Ron@BlueprintCreativeInc.com
For your next conference, keynote address, strategic
retreat, podcast or consultancy.
Ron has been trusted by a range of clients to deliver engaging content for audiences in Barbados, Trinidad & Tobago, Jamaica, The Cayman Islands, The US Virgin Islands, USA, Mexico and Malaysia. Ron has conducted workshops for The Malaysian Insurance Institute, The Association of Chartered Certified Accountants (the global body for professional accountants), Caribbean Tourism Organization, Caribbean Export Development Agency, Caribbean Development Bank, Central Bank of Barbados, The Institute of Chartered Accountants of Barbados, Nestle Caribbean Youth Summit, The Barbados Chamber of Commerce & Industry, The Barbados Employers’ Confederation, Cayman Islands Society of Human Resources Professionals, Cayman Islands Marketing Association, Human Resources Association of Barbados, Human Resources Association of Trinidad & Tobago, Human Resources Association of Jamaica, Insurance Association of the Caribbean and many other high-profile clients.
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